4 Tips To Help With post Card Marketing Campaigns

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Tip 1: Focus on the Mailing List

 

Make sure your postcards go to prospects likely to be interested in your offer… and who also have a proven history of acting on offers that interest them.

For example, People who have bought offers in the past 90 days also send them to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer. You can get all of these lists from most mailing list brokers.

Tip 2: Watch Your Timing

 

Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually light and your postcards won’t have to compete with a lot of other mail delivered at the same time.

Try to avoid having your postcards delivered on Monday. It’s usually the biggest mail delivery day of the week and a very busy day for most people.

Tip 3: Economize on Design

 

Don’t spend a lot to design and print your postcards. Using an elegant layout with colorful graphics can be expensive and it rarely improves your reply rate – unless you are selling those services. Black and white cards work well…remember you are only getting them to listen to a 800# or go to your website.

Simple postcards designed to look like a message from a friend can be printed on your own computer for only 1 or 2 cents per card …or you can have a commercial printer do the job for as little as 4 to 7 cents per card.

The next time you want to drive a surge of traffic to your web site or generate a flood of new sales leads – send postcards. And be sure to follow the 7 tips revealed in this article to get to maximum response to your postcards for the lowest cost.

Tip 4: Get Right to the Point

 

Postcards are delivered “ready to read”. Take advantage of this. Get right to the point to capture the reader’s attention immediately. This makes it difficult for prospects to avoid reading your postcard – especially if your entire message is brief and easy to read.  Make sure there is a good call to action wanting your prospect to take action.

Mailing post cards is something anyone can do…so get busy and start to make some money.

 

Here is a copy of my post card

Post card Marketing

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